The Benefits Of The Correct Squash Shoes

todd   2017-05-03   Comments Off on The Benefits Of The Correct Squash Shoes


Squash is an intense game played by two or four people using a racket. It is enclosed by a four walled court and the players use a rubber ball to play it. The intensity of the game appears ion that it needs speed, agility, and fitness is required. If one gets a shoe that can offer all of these they could be at an advantage. How to select the right shoes for squash, read full article  – Squash shoes make a better world during the time of playing any games not only squash. These shoes are essential gear for comfortably moving while playing. While choosing the best squash shoes there are some essential factors one needs to consider as below;

  • Check the grip of the squash shoe to ensure it has the best traction. Some floors where game is played may not be friendly and if sustainable grip is not provided one may follow and injure their body parts.
  • Also check the comfort of the shoe to make sure while you are in that shoe you can run and walk for long time in it as you will have it while playing. Simply choose the one that fits you.
  • The third factor is durability of the shoe before purchasing one. This is to make sure that it will last over time and not wear out after one game.
  • Fourthly, inspect the shoe weight because if the shoe is too heavy it will cause discomfort.
  • Lastly check the cushion of the shoe and ensure that it will protect the knees and the rest of the legs fully.

The squash shoes are of two types and one chooses according how comfortable they are, and game purpose. The shoes are of two types namely stability for power play and speed for covering the court.

The stability for power style of the shoes is fit for the people who make very hard shots and thus needs the tactics of keeping the opponents off balance. This type of the shoe should have protection from the impacts against landings and take-offs. Also it should offer support and stability during sprints and when making aggressive turns and then should have a secure fit for comfort all through the match.

While the shoe with the design whose purpose is to give speed for good covering of the court has different considerations. The shoe gives optimum traction to grip the field when making sudden shifts and a large pivot point for promoting aggressive turn’s efficiency. In addition to that, the squash shoes ought to offer low profile and proper responsiveness for speeding purpose and snug fit for all the power to be put down on the court.

Why Use Education-Based Chiropractic Marketing?

todd   2017-04-28   Comments Off on Why Use Education-Based Chiropractic Marketing?

When it comes to your chiropractic marketing, having an educational message and process is essential.

Chiropractic Marketing

Why Is Education-Based Chiropractic Marketing So Effective?

Because, an educated prospective patient is far more valuable than an uneducated prospective patient.

For most chiropractors, education-based chiropractic marketing is the antithesis of what is typically done.

For most doctors, a typical advertisement or marketing message simply includes information about the chiropractor, the practice, conditions treated, contact information, etc.

Unfortunately, this type of traditional chiropractic marketing message only appeals to the prospective patients that have already decided they want chiropractic care and are now looking for a doctor.

But, what about all of the other prospective patients who are just starting to become aware of their pain, problem, or need for improved health and wellness?

What about the prospective patients that are just starting to explore their many options for getting help and care?

Why Use Education-Based Chiropractic Marketing?

You see, for this entire group of prospective patients, theres stuff they dont know they dont know. In other words, theres information about chiropractic care that many prospective patients havent been told or are simply ignorant of.

For instance, many prospective patients already have preconceived notions and ideas about what chiropractic care is, who its for, and the safety of care.

When your chiropractic marketing is based on an educational process and flow of information designed to inform prospective patients about their many options and the benefits of chiropractic care versus all other choices, they not only become more likely to choose chiropractic, they also become indebted to you as a resource who taught them something they didnt know, and needed to know.

Sadly, many average chiropractors either dont understand the education-based chiropractic marketing process, or are simply too lazy to implement one.

Either way, by using this type of marketing in your own advertising and marketing, youll stand head and shoulders above other chiropractors. And, most importantly, your chiropractic marketing will be far more effective at converting all different types (and stages) of prospective patients into paying patients in your office.

Is Fear-Based Chiropractic Marketing Wrong?

todd   2017-02-08   Comments Off on Is Fear-Based Chiropractic Marketing Wrong?

Chiropractic Marketing Wrong

Today, I had a savvy chiropractor post a message for me on our Facebook Page about a recent webinar I co-hosted.

The webinar was about a chiropractor who collected one million dollars last year by working with diabetic patients.

The marketing this chiropractor used to generate over 200 diabetic patients, each paying him $5,000, focused on the consequences of traditional diabetes treatment.

The chiropractor who posted the message for me on Facebook really felt strongly about the negative consequences of fear-based marketing, as she called it.

One Chiropractors Perspective On Fear-Based Chiropractic Marketing

Below is a portion of what she posted for me:

Im not interested in scamming patients. I know that wasnt your intention, Todd, but understand that fear-based marketing, like Hockings and many others participate in, taps into the lower brain in people that triggers them to make snap decisions driven by the emotions in trying to avoid pain or suffering.

I immediately responded.

And I think youll find my response valuable.

Below is a portion of my response:

My Perspective On Fear-Based Chiropractic Marketing

While you may not agree with his marketing approach, he has gotten some astounding results for patients, and has changed a lot of lives for the better. Sometimes, when it comes to marketing, it takes getting people to see the consequences of inaction to move them to the point of action. As long as the care and service provided truly delivers the results as promised, like Dr. Jeffs program seems to do, I dont believe theres anything wrong with using a consequence focused marketing approach.

I would even go as far as to say that if thats the approach that will generate the greatest response and move the most people to take action then we owe it to these folks to expose them to that type of marketing message.

Raw Blueberry Tartlets – Vegan Dessert

todd   2016-11-13   Comments Off on Raw Blueberry Tartlets – Vegan Dessert

Vegan Dessert

I am stoked to share with you my first 100% raw vegan dessert. It is  so good, you probably won’t tell the difference. So what is the fuss with raw foods anyway? Consuming your food raw eating it in it’s original form when it is not chemically alter ed by heat and all the enzymes, photo-nutrients and vitamins are left intact. This advantage gives your body the right nutrition in the proper form to enable it to perform at it’s optimum. Now that you have had a mini biology session let’s get to this awesome vegan dessert! We will be making raw blueberry tarlets.


1 cup dates
1 cup almonds
1/2 cup walnuts or pecans
1 tsp cinnamon
Pinch of salt

2 cups cashews
1/4 cup coconut oil
1/4 cup honey
2 lemons, juiced
1 tsp vanilla

2 cups blueberries
Unsweetened coconut flakes for dusting

Throw the dates, nuts, cinnamon, and salt into your food processor, and mix until a crumb like consistency is reached.  Grab a muffin pan, and grease with a little bit of coconut oil, which will keep the tartlets from sticking when you take them out later.  Press the nut and date mixture into the pan to form a crust, and place in the freezer to set while you make the filling.
Next you’re going to grind up the cashews in your food processor or high speed blender until a flour like consistency is reached.  Add in the honey, along with 1 or 2 tbsp of water, the lemon juice, and coconut oil – blending until smooth, creamy, and white.  Take your crusts out of the freezer, and spread the fillin g on top of it using a spatula.  Let the filling set for about an hour or two in the freezer, before arranging a layer of blueberries on top. Dust with the coconut flakes. And there you have it, a raw vegan dessert that will leave you yearning for more.

Socal Fitness

todd   2016-11-09   Comments Off on Socal Fitness

If you are looking for a women only fitness and live in California you will love the Socal fitness bootcamp. The camp makes the most of the fantastic climate by arranging most of the classes outdoors. It only caters for women so is perfect for those ladies who don’t want to exercise in the company of the opposite sex.


Some of us do believe that our efforts to look beautiful don’t need to be shared with men – after all we wouldn’t invite them to our waxing or beauticians appointments would we? Also exercising with a group of similarly minded women can be great fun and it is much easier to stay committed to attending a daily class when you are having fun.

How does the Socal Fitness work?

Each bootcamp runs for a period of four weeks with an hours class every day. The classes are designed to increase in intensity on a gradual basis so that you get the most out of your workout. Woman of all levels of physical activity are catered for. If you have been a regular member of a gym and are just looking for a different way to enhance your existing level of fitness, you will find the perfect workout at Socal fitness.

On the other hand, if you have never set foot in the gym and your idea, up until now, of taking exercise has been a gentle stroll in the park,you will also find what you are looking for at this camp.

Socal fitness instructors are all certified personal trainers

This means that not only are they properly trained to help you make the most of your fitness activity but they are also qualified to give you advice on your diet. Losing weight and toning up is not reliant on exercise alone. You will get much better results if you work on a combination of a healthier eating program and a physical workout that stretches your existing fitness level.

What can you expect from your first Socal fitness experience?

Every woman’s experience will be slightly different as a lot will depend on your commitment level and your motivation. If you think you can work out at bootcamp and come home to eat pizza and drink diet soda then you won’t be as successful as someone who is going to follow the advice on diet and exercise.

If you read the testimonials on the Socal Fitness website you will see that many of the people writing in have attended more than one bootcamp session. This is a very good sign as it shows that people have enjoyed their workout and seen results.

You cannot expect to get fully fit and achieve the results you want in four short weeks. But you can see a start and have a vision of what you would like to look like, weigh and what size pants you want to be wearing.

Todd Brown

todd   2016-06-20   No Comments on Todd Brown

“There’s a reason why is so crazy popular with chiropractors. Plain and simple, we give chiropractors marketing tactics and strategies today, that the majority of docs won’t hear about until next year.”

Todd Brown, Founder

5 Top Tips To Lose Weight At Fitness

todd   2015-12-09   Comments Off on 5 Top Tips To Lose Weight At Fitness

Although every good fitness will provide you with tips on nutrition, there are some things you can do now to boost the amount of weight you lose during your workout.

preparing meals

1. Start preparing meals from scratch.

Processed foods, even the so called diet variety, have lots of hidden calories. Assuming you make healthy foods at home, you will reduce your calorie consumption immediately. Try eating food as close to its natural state as possible. Lightly steam fresh vegetables as you will burn up more calories digesting them. You should also eat more as they are far more appetizing that over boiled mush. Your fitness bootcamp instructor will probably tell you to go brown when it comes to pasta, rice and flour. The white stuff has hidden sugars and gives you a sugar rush which makes you crave even more sugar thus adversely impacting your goal to lose excess pounds.

2. Forget the five a day rule – go for seven instead.

We all know the government recommendations are to eat five fruit or vegetables a day but this is not sufficient if you want to maximize the returns you get from your investment in the fitness bootcamp. You need to aim for at least seven different varieties and more would be even better. Not only are most fruit and vegetables a diets dream food as they are filling yet contain very few calories, they are also fantastic at detoxifying your system, flushing out fat pockets as well as protecting against heart disease and stroke.

3. Don’t try not to snack.

You will find yourself hungry after your fitness bootcamp workout so be prepared. Have some healthy snacks such as nuts, pulses as well as fruit and vegetables ready for snacking on. If you are exercising outdoors and feeling a little chilly, have some homemade soup. This is an excellent way of topping up your energy levels without impacting your waistline. Some people will tell you that you can afford to eat more as you are exercising so much at fitness bootcamp. You may certainly be hungrier but this isn’t a green light to start snacking on unhealthy calorie ridden foods. But if you need a treat, try having a small square of high quality chocolate. Note I said square and not the whole bar!

4. Have fun at fitness bootcamp!

Remember fitness bootcamp should be about having fun. Life is far too short to get all stressed out about exercising more and losing weight. Instead concentrate on having fun and the pounds will naturally drop off. Getting your friends and family involved will help to motivate you but also should make it more enjoyable going to class three or four times a week.

5. Set realistic goals.

Remember that although fitness bootcamp is a fantastic way to kick start your weight loss goals and your quest to get fit, it is not a miracle cure. You need to be realistic in what you expect to achieve or you will be disappointed at the results. Remember that it has probably taken a long time for you to put up your current weight. Slow and steady is the way to losing weight and keeping if off permanently. Setting yourself small realistic goals and rewarding yourself as you achieve them will make your time at fitness bootcamp so much more rewarding. The reward could be a new top or other item of clothes to fit the new you.

Academy Fitness Bootcamp Murrieta

todd   2015-02-19   Comments Off on Academy Fitness Bootcamp Murrieta

Some bootcamps are developing programs that work on your entire lifestyle rather than just losing weight. For example at the Academy Fitness Bootcamp Murrieta, the emphasis is on long term physical and mental well being.

Fitness Bootcamp

What are the benefits of exercise on mental health?

The benefits of exercise on your mental well being have long been documented. In fact many experts believe that those people who suffer from depression would benefit from taking more exercise. It appears to be a combination of increased physical activity plus the opportunity to spend more time outdoors that seems to give the most benefit. You do not achieve the same effects by exercising on your own watching a fitness bootcamp DVD.

Exercise helps reduce stress

Exercise is also a great way to reduce the build up of stress in our lives. The modern lifestyle means that we are often chasing time. Modern technology may have helped in many areas of our lives but it has also led to a culture of being constantly “on call”. If you are not physically in your office, you could be checking work emails from your Blackberry or similar device at home. This can make it very difficult to turn off and enjoy some downtime. At least if you join a fitness bootcamp you won’t be allowed check your emails. You will be far too busy trying to keep up with the other members of your group.

What other benefits does joining a fitness bootcamp offer?

Of course the other benefit of attending a camp like the Academy Fitness Bootcamp in Murrieta is the fact that you will meet other people with similar goals. Making friends is much easier when you share similar interests and often it is loneliness that can cause depression and low mood in the first place. In our society, we can spend weeks without talking to anyone other than our immediate family or work colleagues. If we spend time at a normal gym, everyone is following their own individual work out. But when you attend a fitness bootcamp, the group sessions mean that you all start at the same time, warm up together, exercise and then cool down. There is more opportunity for socializing even if it starts by comparing your opinions on the session that took place.

Obesity can either cause or be caused by depression

Depression can lead to or be caused by obesity. People often overeat when they are feeling down and they often feel miserable when they cannot attain their weight loss goals. So you end up being in a catch 22. You can’t lose weight as you can’t stop overeating and your misery over your expanding waistline leads you to reach for the cookies or chocolate. But the good news is that you can stop this cycle.

Book your Murrieta fitness bootcamp class now

If you live near the Academy Fitness Bootcamp Murrieta why not go and join up. If you don’t live nearby, find a similar workout session near you. Try working out with other people who have similar goals. Not only will the physical exercise be of benefit but the social aspect will help as well. The trained certified personal trainer will help you to set and attain your personal goals. He or she will make sure that these goals are challenging but realistic so that you can see yourself succeed as you get nearer to your ultimate goal. Celebrate your small successes as they will help motivate you onwards until you reach the figure you have always wanted.

The 7 Biggest Mistakes Made At Fitness

todd   2014-03-09   Comments Off on The 7 Biggest Mistakes Made At Fitness

Mistakes Made At Fitness

If you have joined fitness bootcamp to get fit you want to make sure you get the best results for your time and money. So try these seven tips to help you avoid the pitfalls other bootcamp members have experienced.

1. Not being prepared.

While it is fantastic that you have taken the step and booked in at a fitness bootcamp you have to start getting prepared for your adventure now. You cannot expect to continue eating the wrong foods and not exercising until the first day of your new camp. As soon as you book the class, your experience begins. Go through your kitchen and get rid of all of the unhealthy foods. Ditch the sugar laden diet foods and go shopping for brown pasta, rice, whole grains, fruit, vegetables etc. Drink only plain water and the occasional green tea. Your body needs the proper fuel to get the most out of your bootcamp experience and that means good quality protein, healthy carbs and good fats.

2. Expecting too much.

You need to be realistic about what you can achieve from your first fitness bootcamp experience or you will set yourself up for failure before you begin. While you may want to look like Kym Johnson from Dancing with Stars who recently admitted that fitness bootcamp was part of her exercise routine, you need to remember that she has been training and keeping fit for years. So make sure the goals you set are realistic and achievable as well as demanding.

Remember some of your classmates may be on their third or fourth fitness bootcamp. Most people find that once they start they keep going back for more. So the slim fit girl next to you could have once weighed just the same as you do now.

3. Buying new clothes before you go.

You will have heard people advise those looking to lose excess pounds at fitness bootcamp to buy an outfit in smaller dress size to hang on the closet door. While this could motivate some people, what you are likely to find is that your entire body shape changes following your fitness workouts. This can mean a transformation not only in how you look but how you dress. So instead why not save the cash until you graduate from fitness bootcamp and splash out on a new outfit then.

4. Expecting an easy ride.

Even if you love to dance and book a Zumba inspired fitness bootcamp program you are still going to have to work very hard. You have to workout to get fit regardless of the style of bootcamp you choose. While the ladies in the video below make the workout look easy, you will be building up a sweat as the pounds fall off.

5. Losing motivation.

Some people find that they reach a plateau after they have been at fitness bootcamp for a few weeks. The weight may not be coming off as quickly as it was or your pants may not yet be as loose as you want them to be. This is completely normal and provided you stick with the healthy eating plan as advised by your fitness bootcamp instructor and continue with your classes, you will reach your goals.

Book a spa break or short beach vacation especially if you have never felt 100% confident about your body. Once you graduate from fitness bootcamp you can show off all your hard work and get some well earned personal time too.

Or you could make a bet with your significant other. If you manage to lose x number of pounds or go down a dress size, he will buy you a piece of jewelry you have been wanting for ages. In these economic times it doesn’t have to be a diamond but just something special to mark your achievement. If you don’t have a partner you can buy it for yourself.

6. Thinking just turning up is enough.

Your whole life is given a complete overhaul from your diet to your physical activity or lack thereof. This is your chance to completely change your life from the way you look to what you eat to how you deal with stress and other problems life throws at you. Physical exercise helps to reduce stress which has been known to cause people to overeat. So you may find that you eat less anyway as you have a different way of dealing with the stressful situations in your life.

You need to get plenty of sleep to allow your body to recover from fitness bootcamp sessions so don’t book any late nights for a while. Go to bed early, sleep well and you will see much better results from your physical activity.

7. Not picking the right bootcamp.

If you don’t feel comfortable in your surroundings you are wasting your time. You need to pick a workout based on a theory/style that suits you. Some people love the Cynthia Conde military style fitness bootcamp. Others don’t relish being shouted at or having their confidence broken down so it can be rebuilt. They prefer to go a class based around dance such as a salsa inspired bootcamp. You may be attending bootcamp to prepare for a specific event such as your wedding.

Bridal bootcamps are becoming increasingly popular which is hardly surprising as every bride wants to look their best on their special day and the multi million dollar bridal industry is not going to miss a chance to make more profits. So what do you do differently at a bridal focused camp compared to the standard fitness bootcamp? Not a whole lot really but some will add Pilates into the mix of exercises. They may also tone down the more aggressive workouts as you don’t want to have pulled a muscle or worse when it comes to walking down the aisle.

In addition to looking toned and sculpted you also want glowing hair and skin so the nutritional training you receive at the bootcamp has to be top notch. some people find that when they first start exercising, as their system starts detoxing they become prone to outbreaks of zits. This is not the look you aspire to on your special day and the people running the bridal fitness bootcamp know this!