These Are The Only 3 Ways To Grow Your Chiropractic Practice

todd   2018-05-21   Comments Off on These Are The Only 3 Ways To Grow Your Chiropractic Practice

There are only 3 ways to grow a chiropractic practice.

And that goes for any practice – new, old, big or small. Only 3 ways.

Oddly enough, 2 of the 3 ways have nothing to do with getting new patients.

These Are The Only 3 Ways To Grow Your Chiropractic Practice

You wouldn’t know it by looking at what most chiropractors focus on to try and grow their practice… but… a majority of the growth that can occur for your practice, cash flow, and income happens when you focus on the other 2 areas and NOT just on new patient acquisition.

Even better; as you focus on the only 2 other ways of growing your practice, you’ll see… not just a linear growth in your practice and cash flow… but you’ll see an exponential growth in all areas of your practice.

Meaning: your practice and income will multiply. Not just grow incrementally.

Today, I’m going to show you what those 2 other areas are and explain exactly how you can exploit them in your own chiropractic practice.

First, let me be clear on something…

I’m in no way advocating that new-patient acquisition shouldn’t be a major part of your overall practice marketing system. Far from it. What I am advocating is that the acquisition of new patients is only 1/3 of the puzzle… and… when you add in the other two-thirds your practice will grow much larger, much faster, and with much less effort.

So, what are the only other 2 ways to grow you practice (in addition to acquiring new patients)?

First, is to increase the frequency at which patients visit your office.

So, let’s suppose… for example… that on average your patients get adjusted 2 times per month (to keep things simple). They come in for an office visit 2 times per month… in essence giving you an average of 2 transactions per month per patient.

At just 50 active patients… each coming in on average 2 times per month… that would give you a whopping total of 100 patient visits per month.

If you focused some of your marketing efforts on educating patients about the value of more frequent adjustments, and you increased the average number of office visits per patient from 2 to just 3… you would increase your overall office visits to 150. A bump of 50%!

50%!! Pretty darn significant.

You could also increase visit frequency with additional services. For example, you could offer massage. Or nutrition counseling. Or life-style coaching.

But let’s not stop there.

The next way to grow your practice is by increasing the “average dollar value per transaction”.

In other words… if the average office visit is worth $50 to you… your aim should be to increase that average. Pretty straightforward, right?

This comes through marketing ancillary products.

For example, if you offered supplements in your office… now… patients could buy their supplements following one or more of their office visits. This would increase… even if just slightly… the average visit value per patient.

In the simple mathematical example above… if you had just 50 active patients each now visiting your office an average of 3 times per month (150 visits total) at an original value of $50 each visit your total revenue per month would be $7,500.00. That’s $90,000.00 a year.

If we increase the average visit value from $50.00 to just $60.00 your overall monthly revnenue goes up to $9,000.00. Your yearly take goes up to $108,000.00.

Now… everything we’ve done so far didn’t involve getting any new patients. It focused on increasing the value of your current patients through increasing visit frequency and the average value per visit.

When you add new-patient acquisition into the process… and continue focusing on increasing frequency and visit value… your practice grows exponentially instead of just linearly.

Linear growth occurs when a chiropractor only focuses on one of the 3 “growth legs”:

1. Get new patients
2. Increase frequency of patient visits
3. Increase value of each patient visit

With linear growth your practice grows in correlation with the increase in whatever single area you’re focusing on.

For example, with linear growth, if you increase the number of new patients by 10%.. all else being equal… your revenue goes up 10%.

But… BUT… when you focus on all 3 ways of growing your practice…

…a 10% improvement in each area produces an EXPONENTIAL INCREASE IN YOUR PRACTICE!

In other words, an increase of 10% (in each of the 3 ways to grow your practice) and your practice doesn’t grow by just 10% or even %20. An increase of just 10% in each of those 3 areas produces a 30% increase in your practice!

Let me show you with some simple math:

Before Example:

100 Patients
2 Monthly Visits Per Patient
$50 Visit Value

(100 x 2) x $50 = $10,000.00 per month

$120,000.00 per year

After Example:

110 Patients
2.2 Monthly Visits Per Patient
$55 Visit Value

(110 x 2.2) x $55 = $13,310.00 per month

$159,720.00 per year

Focusing on, and increasing by 10%, each of the 3 ways to grow your practice… and in the above example you added almost an EXTRA $40,000.00!!

If you think about it, in the above example, that increase of 10% in each of those 3 areas produced the equivalent of four months worth of work.

Imagine what kind of overall geometric growth you could experience for your practice if you took the correct actions and increased each of those 3 areas by 12%, 15% or even 20% or more.

It could be life-changing for you. And, that’s not hype or fluff.

Just think about it.

(Sidenote: this is exactly why it’s so important that you focus your marketing on the education and nurturing of existing patients. Because through this area of your marketing you’ll be able to impact and increase frequency, retention, lifetime value, and transaction size. This is also why we include so many automated “patient-nurturing systems” with the Chiropractic Dashboard (i.e. New Patient Welcome Videos, Multi-Media Monthly Newsletter, Monthly Audio Podcasting program, etc

Three of the Best CrossFit Workouts You Can Do At Home

todd   2017-08-29   Comments Off on Three of the Best CrossFit Workouts You Can Do At Home

CrossfitCrossFit has been the latest fitness trend for a while now. While most gyms offer CrossFit classes, many people are strapped for time and can’t make it to the gym after work. Others don’t feel like to fork over the money for a gym membership. If you still want to reach your fitness goals, there are many workouts that you could do at home with minimal to no equipment. All you would need is a burst of energy and some good CrossFit shoes! How to choose the best shoe for CrossFit, read here Here are three of the best CrossFit workouts that you could do in the comfort of your own living room.

Before beginning these workouts, we recommend stretching and doing some light cardio to get your heart rate going. Some light cardio warm ups include jogging in place, jump rope, or jumping jacks.

The 5 minute AMRAP


AMRAP stands for as many rounds as possible. In this exercise, do 10 squats, 10 pushups and 10 sit ups for five minutes, and see how many rounds you can do. At the end of the exercise, make sure to jot down what you’ve done so you can try and beat your goals after two weeks of completing this exercise. The squats target your glutes and quads, the pushups will target your chest, triceps, and shoulders, and sit ups target your core. At the end of this exercise, you should be feeling the lactic acid build up in all those target muscles.

20 BPSS x 4


This exercise is a bit tougher than the previous one listed, and you can advance up to it after a few weeks of doing the 5 minute AMRAP. In this exercise, you’ll be doing 20 burpees, 20 push ups, 20 sit ups, and 20 squats for 4 rounds. At the end of this exercise, you should really be feeling the sweat!

Burpees are an effective way to get your heart rate going. If you’ve never done one before, stand with your feet shoulder width apart. Lower your body into a squat and place your hands on the floor in front of you. Jump your feet back until you’re in a plank position. Jump your feet back again close to your hands, and then explosively jump into the air. Once you land, get yourself in the squat position ready to do the next burpee.

Burpees require quick movement, so we suggest you find the right shoes to facilitate this kind of movement. The Inov-8 Bare-XF 210 CrossFit shoes are great for supporting this movement, and provide zero heel-to-toe drop, allowing your feet to sit close to the ground.

Poor Man’s Seven

Poor Man’s Seven

This exercise is a real calorie burner and the most advanced out of the three. It would take some time to build up the cardio to get to this stage, but once you’ve reached this, it’s an effective and very high intensity workout. In this exercise, you’ll be doing 7 handstand push-ups, 7 pull ups, 7 burpees, 7 squats,7 push-ups, 7 sit-ups, 7 knees to elbows and repeat for 7 rounds. Make sure you time yourself so you know what your goals are for the next time.

Some people haven’t done handstand push-ups before. To complete this exercise, hold yourself up against a wall with your legs. Make sure you face the wall with your head. You’ll be doing a vertical push-up, really target your shoulders and triceps. If you haven’t done this exercise before, make sure you have a spotter present.

Since this routine calls for quick movements exercises such as burpees, we suggest also wearing CrossFit shoes such as the Inov-8 Bare-XF 210 for extra support.

There you have it, three of the best CrossFit exercises to do at home! They range from beginner to advanced, and the only equipment required is a pull up bar for the Poor Man’s Seven routine. There are no excuses now that you have some solid exercises that you can do in your own living room. Time to get moving!

Parents favorite iPhone apps for kids

todd   2017-07-19   Comments Off on Parents favorite iPhone apps for kids

Happy Kids, Happy Family.

Happy Kids

It is our role as parents to make our children happy. One way to make them is selecting for them  favorite apps. The importance of this is to bring them up in a healthy stress-free environment. Making a good choice of apps can help make our kids become more creative and wise.Again it is a better way of getting rid of boredom. They are several companies that develop apps but among the many, iPhone stand out the best. Their innovation is more wholesome as they do not leave kids out of the technology. Credit to iPhone as they set the pace for future creative society.Not only is their games funny to the kids, but also educating. There is a big list of parents favorite iPhone apps for kids but the one below here is the most recent, popular, tested by kids and proved to work best for them.

The 2017 recent iPhone app for kids:

Baby Feeding Log

This app is funny and educative.It simply entails all that a small kid see her mother do to him or her. It involves such things feeding as well as wearing of diapers.

Sleepy Sounds

This app is applicable in real life situation as it is a good alert for kids time for going to bed.It produces sound indicative of sleepiness.

Blackboard Madness Math

Blackboard Madness MathAs kid progressively grow, they should be given apps that are more educating. Other than being funny, this app helps kids to learn basic calculations.They play with writing number get challenges and eventually learn. They are best for kids aged five years and under.It involves addition, subtraction, division, and multiplication of numbers.


This app provides tools for making kinds of music sounds.They help kids learn to follow a given rhythms.They are good for making kids creative as they try to make sweet sounds.A kid just needs to tap on the screen to make a musical note.

Dinosaur Park for Math.

This app is funnier and a good for an advanced kid in learning addition and subtraction. For a kid to proceed through the levels of the game, they must answer the questions correctly.

Dino Tim

This game is suitable for kids of 3 to 6 years of age.It is a bit more engaging. It helps them learn to know shapes, colors and even words. The interesting thing about this game is that kid is required to solve educative puzzles of shapes, colors, and words.

Doodle Critter Math

Doodle Critter MathThis is an app that helps teach your kids basic geometrical shapes such as triangle, squares, rectangle, and circles. Kids will learn drawing these shapes by just tapping the critter. Critters are small animals.

Elephant Art Painting Room

It is fun as the elephant will destroy a banana tree and a masterpiece abstract of the artwork will appear. The theme of the game is nothing more than to celebrate the colors and magic arts.

Endless alphabet

This app is fun where your kid makes words and destroy them. The app is educative and makes a kid creative in correct spelling word of words. Again the app has some animation that teaches the kid the meaning of a given word.

Others include Journey of the invention, Lego Duplo Train, Little digits and many other.

The Benefits Of The Correct Squash Shoes

todd   2017-05-03   Comments Off on The Benefits Of The Correct Squash Shoes


Squash is an intense game played by two or four people using a racket. It is enclosed by a four walled court and the players use a rubber ball to play it. The intensity of the game appears ion that it needs speed, agility, and fitness is required. If one gets a shoe that can offer all of these they could be at an advantage. How to select the right shoes for squash, read full article  – Squash shoes make a better world during the time of playing any games not only squash. These shoes are essential gear for comfortably moving while playing. While choosing the best squash shoes there are some essential factors one needs to consider as below;

  • Check the grip of the squash shoe to ensure it has the best traction. Some floors where game is played may not be friendly and if sustainable grip is not provided one may follow and injure their body parts.
  • Also check the comfort of the shoe to make sure while you are in that shoe you can run and walk for long time in it as you will have it while playing. Simply choose the one that fits you.
  • The third factor is durability of the shoe before purchasing one. This is to make sure that it will last over time and not wear out after one game.
  • Fourthly, inspect the shoe weight because if the shoe is too heavy it will cause discomfort.
  • Lastly check the cushion of the shoe and ensure that it will protect the knees and the rest of the legs fully.

The squash shoes are of two types and one chooses according how comfortable they are, and game purpose. The shoes are of two types namely stability for power play and speed for covering the court.

The stability for power style of the shoes is fit for the people who make very hard shots and thus needs the tactics of keeping the opponents off balance. This type of the shoe should have protection from the impacts against landings and take-offs. Also it should offer support and stability during sprints and when making aggressive turns and then should have a secure fit for comfort all through the match.

While the shoe with the design whose purpose is to give speed for good covering of the court has different considerations. The shoe gives optimum traction to grip the field when making sudden shifts and a large pivot point for promoting aggressive turn’s efficiency. In addition to that, the squash shoes ought to offer low profile and proper responsiveness for speeding purpose and snug fit for all the power to be put down on the court.

Why Use Education-Based Chiropractic Marketing?

todd   2017-04-28   Comments Off on Why Use Education-Based Chiropractic Marketing?

When it comes to your chiropractic marketing, having an educational message and process is essential.

Chiropractic Marketing

Why Is Education-Based Chiropractic Marketing So Effective?

Because, an educated prospective patient is far more valuable than an uneducated prospective patient.

For most chiropractors, education-based chiropractic marketing is the antithesis of what is typically done.

For most doctors, a typical advertisement or marketing message simply includes information about the chiropractor, the practice, conditions treated, contact information, etc.

Unfortunately, this type of traditional chiropractic marketing message only appeals to the prospective patients that have already decided they want chiropractic care and are now looking for a doctor.

But, what about all of the other prospective patients who are just starting to become aware of their pain, problem, or need for improved health and wellness?

What about the prospective patients that are just starting to explore their many options for getting help and care?

Why Use Education-Based Chiropractic Marketing?

You see, for this entire group of prospective patients, theres stuff they dont know they dont know. In other words, theres information about chiropractic care that many prospective patients havent been told or are simply ignorant of.

For instance, many prospective patients already have preconceived notions and ideas about what chiropractic care is, who its for, and the safety of care.

When your chiropractic marketing is based on an educational process and flow of information designed to inform prospective patients about their many options and the benefits of chiropractic care versus all other choices, they not only become more likely to choose chiropractic, they also become indebted to you as a resource who taught them something they didnt know, and needed to know.

Sadly, many average chiropractors either dont understand the education-based chiropractic marketing process, or are simply too lazy to implement one.

Either way, by using this type of marketing in your own advertising and marketing, youll stand head and shoulders above other chiropractors. And, most importantly, your chiropractic marketing will be far more effective at converting all different types (and stages) of prospective patients into paying patients in your office.

Is Fear-Based Chiropractic Marketing Wrong?

todd   2017-02-08   Comments Off on Is Fear-Based Chiropractic Marketing Wrong?

Chiropractic Marketing Wrong

Today, I had a savvy chiropractor post a message for me on our Facebook Page about a recent webinar I co-hosted.

The webinar was about a chiropractor who collected one million dollars last year by working with diabetic patients.

The marketing this chiropractor used to generate over 200 diabetic patients, each paying him $5,000, focused on the consequences of traditional diabetes treatment.

The chiropractor who posted the message for me on Facebook really felt strongly about the negative consequences of fear-based marketing, as she called it.

One Chiropractors Perspective On Fear-Based Chiropractic Marketing

Below is a portion of what she posted for me:

Im not interested in scamming patients. I know that wasnt your intention, Todd, but understand that fear-based marketing, like Hockings and many others participate in, taps into the lower brain in people that triggers them to make snap decisions driven by the emotions in trying to avoid pain or suffering.

I immediately responded.

And I think youll find my response valuable.

Below is a portion of my response:

My Perspective On Fear-Based Chiropractic Marketing

While you may not agree with his marketing approach, he has gotten some astounding results for patients, and has changed a lot of lives for the better. Sometimes, when it comes to marketing, it takes getting people to see the consequences of inaction to move them to the point of action. As long as the care and service provided truly delivers the results as promised, like Dr. Jeffs program seems to do, I dont believe theres anything wrong with using a consequence focused marketing approach.

I would even go as far as to say that if thats the approach that will generate the greatest response and move the most people to take action then we owe it to these folks to expose them to that type of marketing message.

Raw Blueberry Tartlets – Vegan Dessert

todd   2016-11-13   Comments Off on Raw Blueberry Tartlets – Vegan Dessert

Vegan Dessert

I am stoked to share with you my first 100% raw vegan dessert. It is  so good, you probably won’t tell the difference. So what is the fuss with raw foods anyway? Consuming your food raw eating it in it’s original form when it is not chemically alter ed by heat and all the enzymes, photo-nutrients and vitamins are left intact. This advantage gives your body the right nutrition in the proper form to enable it to perform at it’s optimum. Now that you have had a mini biology session let’s get to this awesome vegan dessert! We will be making raw blueberry tarlets.


1 cup dates
1 cup almonds
1/2 cup walnuts or pecans
1 tsp cinnamon
Pinch of salt

2 cups cashews
1/4 cup coconut oil
1/4 cup honey
2 lemons, juiced
1 tsp vanilla

2 cups blueberries
Unsweetened coconut flakes for dusting

Throw the dates, nuts, cinnamon, and salt into your food processor, and mix until a crumb like consistency is reached.  Grab a muffin pan, and grease with a little bit of coconut oil, which will keep the tartlets from sticking when you take them out later.  Press the nut and date mixture into the pan to form a crust, and place in the freezer to set while you make the filling.
Next you’re going to grind up the cashews in your food processor or high speed blender until a flour like consistency is reached.  Add in the honey, along with 1 or 2 tbsp of water, the lemon juice, and coconut oil – blending until smooth, creamy, and white.  Take your crusts out of the freezer, and spread the fillin g on top of it using a spatula.  Let the filling set for about an hour or two in the freezer, before arranging a layer of blueberries on top. Dust with the coconut flakes. And there you have it, a raw vegan dessert that will leave you yearning for more.

Socal Fitness

todd   2016-11-09   Comments Off on Socal Fitness

If you are looking for a women only fitness and live in California you will love the Socal fitness bootcamp. The camp makes the most of the fantastic climate by arranging most of the classes outdoors. It only caters for women so is perfect for those ladies who don’t want to exercise in the company of the opposite sex.


Some of us do believe that our efforts to look beautiful don’t need to be shared with men – after all we wouldn’t invite them to our waxing or beauticians appointments would we? Also exercising with a group of similarly minded women can be great fun and it is much easier to stay committed to attending a daily class when you are having fun.

How does the Socal Fitness work?

Each bootcamp runs for a period of four weeks with an hours class every day. The classes are designed to increase in intensity on a gradual basis so that you get the most out of your workout. Woman of all levels of physical activity are catered for. If you have been a regular member of a gym and are just looking for a different way to enhance your existing level of fitness, you will find the perfect workout at Socal fitness.

On the other hand, if you have never set foot in the gym and your idea, up until now, of taking exercise has been a gentle stroll in the park,you will also find what you are looking for at this camp.

Socal fitness instructors are all certified personal trainers

This means that not only are they properly trained to help you make the most of your fitness activity but they are also qualified to give you advice on your diet. Losing weight and toning up is not reliant on exercise alone. You will get much better results if you work on a combination of a healthier eating program and a physical workout that stretches your existing fitness level.

What can you expect from your first Socal fitness experience?

Every woman’s experience will be slightly different as a lot will depend on your commitment level and your motivation. If you think you can work out at bootcamp and come home to eat pizza and drink diet soda then you won’t be as successful as someone who is going to follow the advice on diet and exercise.

If you read the testimonials on the Socal Fitness website you will see that many of the people writing in have attended more than one bootcamp session. This is a very good sign as it shows that people have enjoyed their workout and seen results.

You cannot expect to get fully fit and achieve the results you want in four short weeks. But you can see a start and have a vision of what you would like to look like, weigh and what size pants you want to be wearing.

Todd Brown

todd   2016-06-20   No Comments on Todd Brown

“There’s a reason why is so crazy popular with chiropractors. Plain and simple, we give chiropractors marketing tactics and strategies today, that the majority of docs won’t hear about until next year.”

Todd Brown, Founder

5 Top Tips To Lose Weight At Fitness

todd   2015-12-09   Comments Off on 5 Top Tips To Lose Weight At Fitness

Although every good fitness will provide you with tips on nutrition, there are some things you can do now to boost the amount of weight you lose during your workout.

preparing meals

1. Start preparing meals from scratch.

Processed foods, even the so called diet variety, have lots of hidden calories. Assuming you make healthy foods at home, you will reduce your calorie consumption immediately. Try eating food as close to its natural state as possible. Lightly steam fresh vegetables as you will burn up more calories digesting them. You should also eat more as they are far more appetizing that over boiled mush. Your fitness bootcamp instructor will probably tell you to go brown when it comes to pasta, rice and flour. The white stuff has hidden sugars and gives you a sugar rush which makes you crave even more sugar thus adversely impacting your goal to lose excess pounds.

2. Forget the five a day rule – go for seven instead.

We all know the government recommendations are to eat five fruit or vegetables a day but this is not sufficient if you want to maximize the returns you get from your investment in the fitness bootcamp. You need to aim for at least seven different varieties and more would be even better. Not only are most fruit and vegetables a diets dream food as they are filling yet contain very few calories, they are also fantastic at detoxifying your system, flushing out fat pockets as well as protecting against heart disease and stroke.

3. Don’t try not to snack.

You will find yourself hungry after your fitness bootcamp workout so be prepared. Have some healthy snacks such as nuts, pulses as well as fruit and vegetables ready for snacking on. If you are exercising outdoors and feeling a little chilly, have some homemade soup. This is an excellent way of topping up your energy levels without impacting your waistline. Some people will tell you that you can afford to eat more as you are exercising so much at fitness bootcamp. You may certainly be hungrier but this isn’t a green light to start snacking on unhealthy calorie ridden foods. But if you need a treat, try having a small square of high quality chocolate. Note I said square and not the whole bar!

4. Have fun at fitness bootcamp!

Remember fitness bootcamp should be about having fun. Life is far too short to get all stressed out about exercising more and losing weight. Instead concentrate on having fun and the pounds will naturally drop off. Getting your friends and family involved will help to motivate you but also should make it more enjoyable going to class three or four times a week.

5. Set realistic goals.

Remember that although fitness bootcamp is a fantastic way to kick start your weight loss goals and your quest to get fit, it is not a miracle cure. You need to be realistic in what you expect to achieve or you will be disappointed at the results. Remember that it has probably taken a long time for you to put up your current weight. Slow and steady is the way to losing weight and keeping if off permanently. Setting yourself small realistic goals and rewarding yourself as you achieve them will make your time at fitness bootcamp so much more rewarding. The reward could be a new top or other item of clothes to fit the new you.